Welcome to ESGmarket

Calculate the number of potential buyers and determine the target group for your product/service.

Explore Real-World Applications

See how our product can help you achieve your goals with these practical examples. Discover how to identify your ideal customer base, tailor your offerings, and drive growth through targeted strategies.
Market Research Insights

John Smith

Objective: Develop detailed buyer personas to accurately represent key customer segments and their needs.

Common Buyer Persona

Market Research Insights

Objective

Leverage market research to identify potential customer segments and their needs.

Background

Creating common buyer personas involves developing detailed profiles that represent key segments of your customer base. By gathering and analyzing data from various sources, businesses can understand the characteristics, preferences, and behaviors of their target audiences. These personas help in tailoring marketing strategies, product features, and communication to better align with customer expectations. Leveraging these detailed profiles can significantly enhance customer acquisition and retention efforts, leading to sustainable business growth. Buyer personas provide a human face to data, making it easier for teams to empathize with and address customer needs effectively.

Customer Segmentation Strategy

Sophia Bennett

Objective: Develop an effective customer segmentation strategy to target specific groups with tailored offerings.

Customer Segmentation Strategy

Customer Segmentation Strategy

Objective

Develop an effective customer segmentation strategy to target specific groups with tailored offerings.

Background

Customer segmentation involves dividing a broad consumer or business market into sub-groups based on shared characteristics such as demographics, behaviors, or needs. By understanding the unique attributes of each segment, businesses can create personalized marketing campaigns and product offerings that resonate more deeply with each group. This targeted approach enhances customer engagement, improves conversion rates, and maximizes return on investment (ROI).

Personalized Marketing Campaigns

Liam Anderson

Objective: Create personalized marketing campaigns to engage customers on a deeper level.

Personalized Marketing Campaigns

Personalized Marketing Campaigns

Objective

Create personalized marketing campaigns to engage customers on a deeper level.

Background

Personalized marketing campaigns use customer data to deliver individualized messages and offers that align with the interests and behaviors of each customer. By leveraging data analytics and machine learning algorithms, businesses can predict customer needs and preferences, allowing for the creation of highly relevant content. Personalized marketing enhances customer experience, builds loyalty, and drives higher conversion rates, ultimately leading to increased revenue.

Predictive Customer Insights

Daniel Thompson

Objective: Utilize predictive analytics to forecast customer behavior and optimize marketing strategies.

Predictive Customer Insights

Predictive Customer Insights

Objective

Utilize predictive analytics to forecast customer behavior and optimize marketing strategies.

Background

Predictive customer insights involve using advanced analytics techniques to forecast future customer behavior based on historical data. This approach helps businesses anticipate customer needs, identify potential churn risks, and uncover opportunities for upselling and cross-selling. By incorporating predictive insights into marketing strategies, companies can proactively address customer needs, improve satisfaction, and drive long-term loyalty.

Instructions

Enter a description of your product or company and select the filters that best describe your target group. ESGmarket will then provide you with the exact number of your potential customers. You find more details in our “How to?”.

Personas

If you're interested, you can create a persona (in other words a prototypical customer) for your product. You can use this persona as the basis for your marketing strategy and see exactly how many potential customers share the same mindset as your persona. If you only want to create one persona, you can do so here.